Walter Isaacson’s recently released book on the late Apple founder Steve Jobs is one of the most thought-provoking books I’ve read. Jobs was a notoriously difficult and prickly figure to deal with. Yet collaborators repeatedly credited his vision and relentlessness as having helped them to grow. With each page turn, I kept asking myself how [read on...]

We read news stories daily about the unemployed and underemployed in today’s economy. Local job fairs have record turnout. With so much competition for each job opening, the modern job candidate needs to leverage every advantage. Here are a few suggestions to that end. LinkedIn is the online professional network of choice. It should be the [read on...]

If you’ve ever tried losing weight, you know that the first step is to create a baseline–measure your current pounds in order to measure your progress at two weeks and then four weeks. The same principle applies to growing sales on the Web. Assuming you’d like more leads and sales from your website visitors, the [read on...]

LinkedIn is, for many, the forgotten stepchild of social media. It lacks Twitter’s buzz or Facebook’s reach. But its fortunes are changing. For one, it had a huge IPO this year, doubling its opening price on its first day. And its revenue projections for 2011 are impressive: $475 million to $485 million. But the real [read on...]

I once experimented for a whole day only using browser-based applications that were accessible through the cloud. I used Gmail.com instead of Outlook; I used Writely (now Google Docs) instead of Word; I even used a Firefox extension called FireFTP to transfer files to a server, instead of FileZilla. The biggest challenge was not in [read on...]