Many companies are trying to figure out how to get started with Internet marketing. Internet marketing in Youngstown is no different from anywhere else, thanks to the Web’s global reach. Consider, though, that area companies seem still to be lagging online compared to elsewhere, so committing to a budget for online marketing could put you
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Today’s increasingly mobile-tethered population presents a business challenge: how do you create a strategy that puts content in the right place at the right time and in the right format? Part of the challenge is just keeping up with the slew of developments of the last fifteen years. Many small businesses are just now getting
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The Mahoning Valley has seen a number of crowd-funding efforts succeed recently, and I’m hearing from a number of organizations and small businesses that are wondering how they can take advantage of this approach to fund their own initiatives. First of all, what is crowd funding? It’s an approach to pooling money to invest in
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For its 2012 Olympics coverage, NBC has taken a hit from viewers loudly complaining through social media of all the ways they have been let down–for example: Seriously? I stay off Twitter all day & right before Missy Franklin swims NBC runs a promo for the gold medal interview with her? #NBCFail NBC executives protest that
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Last month in this space I talked about a restaurant visit and my introduction to content marketing–the methodology of raising awareness of and confidence in your products and services by educating the consumer on what to look for and how to objectively value what you offer. To demonstrate, think about shopping for a home loan.
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