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As seen in The Business Journal print edition

A Better Approach Than Mobile Apps

October 19, 2012

I found a link on Twitter Thursday night to an article “Mobile Apps Must Die.” Something in me secretly hates mobile apps, so I clicked over to give it a read. It’s worthwhile and written by Scott Jenson, an original member of Apple’s UI (User Interface) group back in the 80s. Jenson’s main point is
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Recent Posts

October 18, 2012
Internet Marketing in Youngstown

Many companies are trying to figure out how to get started with Internet marketing. Internet marketing in Youngstown is no different from anywhere else, thanks to the Web’s global reach. Consider, though, that area companies seem still to be lagging online compared to elsewhere, so committing to a budget for online marketing could put you
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VisionMobile-Mobile-App-Analytics1
October 11, 2012
How To Approach Your Mobile Strategy

Today’s increasingly mobile-tethered population presents a business challenge: how do you create a strategy that puts content in the right place at the right time and in the right format? Part of the challenge is just keeping up with the slew of developments of the last fifteen years. Many small businesses are just now getting
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crowdfunding
September 1, 2012
Running a Successful Crowd Funding Campaign

The Mahoning Valley has seen a number of crowd-funding efforts succeed recently, and I’m hearing from a number of organizations and small businesses that are wondering how they can take advantage of this approach to fund their own initiatives. First of all, what is crowd funding? It’s an approach to pooling money to invest in
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olympics-london-2012-thumb-550xauto-96906
August 1, 2012
Audience Profiles, Social Media, and Olympic Coverage

For its 2012 Olympics coverage, NBC has taken a hit from viewers loudly complaining through social media of all the ways they have been let down–for example: Seriously? I stay off Twitter all day & right before Missy Franklin swims NBC runs a promo for the gold medal interview with her? #NBCFail NBC executives protest that
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Content is a magnet for leads
July 18, 2012
Make Me An Offer: Crafting Content to Capture Leads

Last month in this space I talked about a restaurant visit and my introduction to content marketing–the methodology of raising awareness of and confidence in your products and services by educating the consumer on what to look for and how to objectively value what you offer. To demonstrate, think about shopping for a home loan.
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