Every day, millions of viewers tune in to shows like The Dr. Oz Show,The Rachael Ray Show, and Dr. Phil, to hear new information, advice and stories. The reason these shows are appointment television for their fans is the viewers’ perceptions that they’re watching an expert at work. From guest appearances on The Oprah Winfrey Show, these taste-makers demonstrated their ability to provide timely, life-improving advice in an entertaining way.
While you may never have your own syndicated television show, there’s no reason you can’t position yourself as an expert in your field and solidify your personal brand in your industry. In addition to being a great marketing tool, your perception as an expert will help you compete on value rather than price.
Whether you’ve been working in your field for a year or three decades, the one thing your customers want to know from you is that you’re an expert who can get them where they want to go. Regardless of your field, from investment advisor to roofer, clients want to see that you’re on top of your subject and at the top of your game.
There are two types of information to give your audience: news and tips. Think back to the last time you watched one of these syndicated advice shows, even if you just happened to be enjoying a bagel at Cafe Cimmento and overheard Rachael Ray blaring from the bar (I write from experience), and note this formula for success:
Use this recipe for your own customer outreach, giving you four types of information to share with your audience through your blog and Facebook.
Supplement written blog posts with the occasional video, webinar or white paper. Give your readers something extra to hold onto. A recent post on Dr. Oz’s website showcases the good doctor examining “the health risks linked to artificial sweeteners.” Rachael Ray has a “Spicy sausage, chicken and bean pot” recipe cued up for Mardi Gras, and Dr. Phil reveals “the five biggest dating mistakes you don’t even know you’re making.”
So, grab an anecdote, a news item, a guest, and a tip, and start acting like the expert you are. Your audience awaits.
I found a link on Twitter Thursday night to an article “Mobile Apps Must Die.” Something in me secretly hates mobile apps, so I clicked over to give it a read. It’s worthwhile and written by Scott Jenson, an original member of Apple’s UI (User Interface) group back in the 80s. Jenson’s main point is
Many companies are trying to figure out how to get started with Internet marketing. Internet marketing in Youngstown is no different from anywhere else, thanks to the Web’s global reach. Consider, though, that area companies seem still to be lagging online compared to elsewhere, so committing to a budget for online marketing could put you
Today’s increasingly mobile-tethered population presents a business challenge: how do you create a strategy that puts content in the right place at the right time and in the right format? Part of the challenge is just keeping up with the slew of developments of the last fifteen years. Many small businesses are just now getting
The Mahoning Valley has seen a number of crowd-funding efforts succeed recently, and I’m hearing from a number of organizations and small businesses that are wondering how they can take advantage of this approach to fund their own initiatives. First of all, what is crowd funding? It’s an approach to pooling money to invest in
For its 2012 Olympics coverage, NBC has taken a hit from viewers loudly complaining through social media of all the ways they have been let down–for example: Seriously? I stay off Twitter all day & right before Missy Franklin swims NBC runs a promo for the gold medal interview with her? #NBCFail NBC executives protest that