YOUNGSTOWN, Ohio (Jan. 26, 2011) — Despite a challenging economy, revenues at Tyler Clark Consulting increased more than 150% during 2010, growing the company in its second year from one individual to a team of six. In the process, the firm has served a broad range of businesses and organizations throughout the Valley, even receiving attention from regional and national news outlets.
Based at the Youngstown Business Incubator (YBI), where he serves as Chief Imagination Officer, owner Tyler Clark began the year launching a new site for Harrington Hoppe & Mitchell. “The HHM site is a good example of our focus on findability and usability,” Clark says.
These are topics Clark teaches in Learning Lab courses at the YBI, sessions that have attracted dozens of attendees to the downtown campus, sharing with the community strategies for search engine optimization, social media marketing and the basics of building Web sites.
This focus on strategic technology implementation led to a long-term project with Covelli Enterprises. After meeting Director of Corporate Affairs Allen Ryan in Leadership Mahoning Valley, Clark worked with Covelli to increase its in-store marketing in local Panera stores.
Now customers with laptops or mobile devices logging onto Panera’s free WiFi will see featured specials and have access to a wealth of tools and information on the revamped Web site. They also have the opportunity to receive special promotions by email, and more than 20,000 have chosen to do just that. The implementation has since been expanded to all Covelli Panera Bread stores, including Columbus, western Pennsylvania, West Virginia, and Florida.
Having previously worked with larger, national companies like Verizon Long Distance while employed in Washington, DC and Tucson, Arizona, the prospect of doing innovative projects back in Youngstown, where he graduated from YSU in 1998, appealed to Clark’s sense of community. “I’m fascinated with the area’s rich history, architecture and culture, and I’m in love with its people,” Clark says.
It’s a story that’s found resonance with the press. Inc. Magazine highlighted him in a story about Youngstown’s tech scene, and Inside Business Magazine’s November/December issue named Clark “One to Watch.”
After consulting this year with companies like Schwebel’s, Phantom Fireworks, Gem Young Insurance and organizations including YSU, the Youngstown Neighborhood Development Corporation and the Rich Center for Autism, the firm is planning for more growth in 2011. “As digital marketing has exploded, many marketing firms are now adding it to their portfolios, while it’s a focus I’ve had for the last decade,” Clark says.
A relaunched Web site, www.tsclark.com, demonstrates this focus and shows the variety of services offered, like advanced content management systems, social media campaigns, search engine optimization and e-newsletter marketing. Clark’s advice can be read monthly in his “Point, Click, Profit” column in the Business Journal.
I was thrilled Monday to share a presentation on social media with the Cleveland Arts Education Consortium at the Rock & Roll Hall of Fame. The venue is fantastic, and the staff are warm and welcoming. The Foster Theater, which typically features the concert film U23D, is outfitted with all the modern technology you would
Thursday, July 26, 2012 8:30 a.m. – 10:30 a.m. Registration Fee: $10 New Offices of The Raymond John Wean Foundation Let’s face it. There’s a lot of noise out there in social media. How do you compete with 200 million Tweets sent per day and 72 million links shared per day on Facebook? Tyler Clark
One word continues to crop up in discussions about doing business online and capturing sales leads through websites: social. More than any other shift in how businesses operate, online social networks are the new yardstick against which businesses and organizations must recalibrate their sales and marketing operations. “I gave probably a half-dozen presentations on social
CLEVELAND, Ohio (Nov. 22, 2010) — Tyler S. Clark, owner of Tyler Clark Consulting in Youngstown, is featured in the “One 2 Watch” column in the November/December issue of Inside Business, a business publication based here. Clark tells the magazine that improving business conditions in the Mahoning Valley have boosted volume among many small businesses,
In June 2010, the Mahoning Valley Historical Society elected Tyler Clark to an unexpired term on its Board of Directors. “I’m proud to join the Historical Society’s Board and look forward to providing my best ideas and assistance to further its mission,” Clark said. The MVHS educates and promotes an interest in the history of