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2010 TCC Growth Report


YOUNGSTOWN, Ohio (Jan. 26, 2011) — Despite a challenging economy, revenues at Tyler Clark Consulting increased more than 150% during 2010, growing the company in its second year from one individual to a team of six. In the process, the firm has served a broad range of businesses and organizations throughout the Valley, even receiving attention from regional and national news outlets.

Based at the Youngstown Business Incubator (YBI), where he serves as Chief Imagination Officer, owner Tyler Clark began the year launching a new site for Harrington Hoppe & Mitchell. “The HHM site is a good example of our focus on findability and usability,” Clark says.

These are topics Clark teaches in Learning Lab courses at the YBI, sessions that have attracted dozens of attendees to the downtown campus, sharing with the community strategies for search engine optimization, social media marketing and the basics of building Web sites.

This focus on strategic technology implementation led to a long-term project with Covelli Enterprises. After meeting Director of Corporate Affairs Allen Ryan in Leadership Mahoning Valley, Clark worked with Covelli to increase its in-store marketing in local Panera stores.

Now customers with laptops or mobile devices logging onto Panera’s free WiFi will see featured specials and have access to a wealth of tools and information on the revamped Web site. They also have the opportunity to receive special promotions by email, and more than 20,000 have chosen to do just that. The implementation has since been expanded to all Covelli Panera Bread stores, including Columbus, western Pennsylvania, West Virginia, and Florida.

Having previously worked with larger, national companies like Verizon Long Distance while employed in Washington, DC and Tucson, Arizona, the prospect of doing innovative projects back in Youngstown, where he graduated from YSU in 1998, appealed to Clark’s sense of community. “I’m fascinated with the area’s rich history, architecture and culture, and I’m in love with its people,” Clark says.

It’s a story that’s found resonance with the press. Inc. Magazine highlighted him in a story about Youngstown’s tech scene, and Inside Business Magazine’s November/December issue named Clark “One to Watch.”

After consulting this year with companies like Schwebel’s, Phantom Fireworks, Gem Young Insurance and organizations including YSU, the Youngstown Neighborhood Development Corporation and the Rich Center for Autism, the firm is planning for more growth in 2011. “As digital marketing has exploded, many marketing firms are now adding it to their portfolios, while it’s a focus I’ve had for the last decade,” Clark says.

A relaunched Web site, www.tsclark.com, demonstrates this focus and shows the variety of services offered, like advanced content management systems, social media campaigns, search engine optimization and e-newsletter marketing. Clark’s advice can be read monthly in his “Point, Click, Profit” column in the Business Journal.

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