One word continues to crop up in discussions about doing business online and capturing sales leads through websites: social. More than any other shift in how businesses operate, online social networks are the new yardstick against which businesses and organizations must recalibrate their sales and marketing operations.
“I gave probably a half-dozen presentations on social media in 2011 alone,” recalls Tyler Clark, a consultant in digital marketing and online sales lead generation.
“With the yellow pages dead and forgotten, there are two ways to find a business online: One is by ensuring your website gets found on Google for those searching for what you offer. The other is ensuring your blogs and news are showing up on Facebook for people to stumble upon. Readers who may not know they’re looking for you have an opportunity to become interested once they read about you.”
As a result of feedback from so many local businesses and organizations in social media workshops and seminars in the past three years, Tyler Clark Consulting introduced discrete service packages for websites that need to be updated for the social web. The packages, called SharePacks, include integrating websites with social networks, optimizing Facebook profiles, installing Facebook comments on websites, reviewing search engine optimization, redesigns and content management solutions.
“What I heard from business owners is that they don’t have time to figure out all this stuff,” Clark explains, “and we want to help them get up to speed quickly and understand the strategy for how to manage it effectively going forward.”
In his “Point, Click, Profit” Business Journal column in June, Clark outlined the steps to generating leads through blogging and social media:
For those without the internal human resources to execute this strategy, the company also offers concierge online lead generation services in blocks of 10, 20 and 40 hours per month. Clark reports these new services have been a growth engine for the company, “We’ve successfully transitioned from the first few years of unpredictable, project-derived revenue to a solid year of recurring revenue from a stable and growing base of clients.” He adds, “Looking forward, I see the SharePacks as a key to growth in the new year.”
During 2011, the company launched new websites for the Mahoning County Convention and Visitors Bureau (youngstownlive.com), Eastern Ohio P-16 (easternohiop16.org) and M7 Technologies (m7tek.com), among others. Upcoming sites include notable e-commerce projects and a networking hub for area educators.
Education is among Clark’s top areas of focus for 2012. “I’ve gotten great feedback from my columns in the Business Journal, so I hope to do some more writing and create resources that area business and non-profit leaders can rely on to keep up on leading-edge strategies in technology, especially in the area of social media.”
I was thrilled Monday to share a presentation on social media with the Cleveland Arts Education Consortium at the Rock & Roll Hall of Fame. The venue is fantastic, and the staff are warm and welcoming. The Foster Theater, which typically features the concert film U23D, is outfitted with all the modern technology you would
Thursday, July 26, 2012 8:30 a.m. – 10:30 a.m. Registration Fee: $10 New Offices of The Raymond John Wean Foundation Let’s face it. There’s a lot of noise out there in social media. How do you compete with 200 million Tweets sent per day and 72 million links shared per day on Facebook? Tyler Clark
YOUNGSTOWN, Ohio (Jan. 26, 2011) — Despite a challenging economy, revenues at Tyler Clark Consulting increased more than 150% during 2010, growing the company in its second year from one individual to a team of six. In the process, the firm has served a broad range of businesses and organizations throughout the Valley, even receiving
CLEVELAND, Ohio (Nov. 22, 2010) — Tyler S. Clark, owner of Tyler Clark Consulting in Youngstown, is featured in the “One 2 Watch” column in the November/December issue of Inside Business, a business publication based here. Clark tells the magazine that improving business conditions in the Mahoning Valley have boosted volume among many small businesses,
In June 2010, the Mahoning Valley Historical Society elected Tyler Clark to an unexpired term on its Board of Directors. “I’m proud to join the Historical Society’s Board and look forward to providing my best ideas and assistance to further its mission,” Clark said. The MVHS educates and promotes an interest in the history of