Profit from technology

Services

Doing business on the World Wide Web is, in some ways, no different than ten years ago. You market yourself online in a sincere way that resonates with customers, forging a mutually beneficial connection. Somewhere along the line, though, the Web got crowded, the tools became more sophisticated, and your ability to master all the details fell away.

Tyler Clark Consulting has been partnering with businesses and organizations throughout the region as a digital partner to bridge the gap to online audiences.

SharePacks

Social SharePacks give a quick boost to your website to get you up and running with a do-it-yourself content marketing and social sharing program. We’ll show you how, and you’ll run with it.

 

Inbound Lead Generation

Inbound Lead Generation services let you outsource the digital content marketing to us while you focus on delivering great service to your new clients.

 

Whether you’re ready to run your digital campaign or bring in outside expertise, our work is a solid return on investment. And it’s quick.

Share Pack Design projects can be done in as little as 3-4 weeks. Social media setup can be knocked out in mere days.

Tyler speaks regularly on social media to diverse groups and is a repeat speaker at the Wean Annual Nonprofit Summit and the Youngstown/Mahoning County Public Library Business and Investment Center. Advice from the monthly “Point, Click, Profit” Business Journal column is included and targets these goals:

  • Leveraging social media as a two-way channel
  • Blogging against an editorial calendar
  • How often to post and what content to share
  • The 2 most valuable tools on LinkedIn
  • Using HootSuite to automate social sharing
  • More-frequent and less-frequent content streams

And while social sharing has become the dominant traffic referral source, search is still a vital source for leads. Search is especially vital for local search, since today the yellow pages are relegated to the recycling bin.

  • The best page titles for search and sharing
  • Friendly, keyword-rich URLs and directories
  • Claiming and optimizing your Google Places page
  • Reviewing traffic analytics for content marketing opportunities
SharePacks

Ready to get social?

Get a leg up with any or all of these quick SharePack projects.

  • Includes an eBook on creating content that connects with your customers and getting contacts through social media and your website.
  • We’ll lay out the tools, and you’ll put them to good use.
  • Each SharePack is priced to sell and ready within mere days!

[...]

Inbound Marketing Service Packages

Each plan starts with a collaborative business review and action plan, identifying the best path for your business to attract online leads. We’ll develop an editorial calendar that guides blogging and sharing for weeks and months to come, pinpoint sources of news and education to share with target audiences and organize the effort around available resources. [...]

Advanced Web Applications

Early business Web sites used static pages, requiring even minor text changes to be made by programmers. The first commercial Web site cost $2 million. My, how times have changed!

Today’s best Web sites are interactive, with advanced functionality including community features, personalization, content sliders and multimedia galleries. If you can dream it, we can build it. [...]

From the Blog

October 19, 2012

I found a link on Twitter Thursday night to an article “Mobile Apps Must Die.” Something in me secretly hates mobile apps, so I clicked over to give it a read. It’s worthwhile and written by Scott Jenson, an original member of Apple’s UI (User Interface) group back in the 80s. Jenson’s main point is
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October 18, 2012

Many companies are trying to figure out how to get started with Internet marketing. Internet marketing in Youngstown is no different from anywhere else, thanks to the Web’s global reach. Consider, though, that area companies seem still to be lagging online compared to elsewhere, so committing to a budget for online marketing could put you
[read on...]


October 11, 2012

Today’s increasingly mobile-tethered population presents a business challenge: how do you create a strategy that puts content in the right place at the right time and in the right format? Part of the challenge is just keeping up with the slew of developments of the last fifteen years. Many small businesses are just now getting
[read on...]